Jennifer
Hudson has enjoyed a storied career with award-winning films, a high-profile
campaign with Weight Watchers and several critically-acclaimed music albums.
Her latest venture is in fashion.
“I feel like
I represent every woman. I’ve been on both sides of the fence. I’ve been a big
girl and now whatever this is, the average size, whatever you want to call it.
But I wanted the clothes to be where any girl could wear it — no matter what
size you are — and you could feel comfortable in it."
And expect
to see a lot of leggings in the collection as the singer says she owns over 300
pair. “I’m the legging queen. What I
love about a legging is, again, it’s a piece you can dress up or down and it’s
still comfortable." Agreed!
QVC EVP Doug
Howe explained why their working with Jen saying, “She has this great
Cinderella story, an aspiration for different women. We don’t overtly go out to
target someone who is Hispanic or African-American. We never look at it that
way. It all starts with the person’s story and product. That dictates who buys
it.”
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